Entrepreneurial Management of Innovative Start-ups

The focus of this monograph is on the profound changes brought by the Fourth Industrial Revolution and the transition to the post-digital era, in which digital technologies, automation, and innovations shape industries, institutions, and everyday life. Digital transformation enables small and medium-sized enterprises (SMEs) and startups to achieve a more level playing field compared to global corporations, creating conditions for the development of dynamic entrepreneurial ecosystems. 
Startups, defined as temporary organizations designed to find a scalable, repeatable business model, are key drivers of economic development. The monograph focuses on digital entrepreneurship, business model innovation, open innovation, entrepreneurial finance, entrepreneurial marketing, the digitization of processes and global value chains, and the sustainable growth and development of post-startup ventures within contemporary ecosystems. Special attention is given to the circular economy as a key approach to reducing negative environmental impacts and transitioning from the linear “take–make–dispose” model to sustainable business models based on reuse, recycling, and repair. In this context, the growing importance of ESG principles is emphasized, as they integrate environmental, social, and governance dimensions into business strategies and contribute to long-term value and corporate reputation. 
The monograph addresses the critical question of the benefits that growing enterprises can achieve by adopting ESG principles, as well as how innovative business models create value for all stakeholders. Managing the development of micro, small, and medium-sized enterprises, digital entrepreneurship, growth strategies, and entrepreneurial management represents a thematic continuation and qualitative enhancement of the author’s previous editions. Finally, the monograph highlights the importance of continuously building entrepreneurial culture and innovative ecosystems as prerequisites for societal prosperity and for motivating new generations of entrepreneurs, researchers, and creators.