SUSTHONOMICS AND TOURISM: A NEW PARADIGM FOR SUSTAINABLE AND INCLUSIVE DESTINATION DEVELOPMENT IN THE WESTERN BALKANS

This paper introduces the concept of susthonomics as a new theoretical and developmental paradigm that integrates economic, social, and environmental dimensions of sustainability. Tourism, as a sector deeply intertwined with space, community, and natural resources, offers fertile ground for the application of susthonomic principles. The paper analyzes global examples of good practice (Slovenia, Bhutan, Costa Rica) and compares them with developmental potentials in the Republic of Srpska and the Western Balkans region. A model of susthonomic tourism is proposed, based on four pillars: (1) local value retention, (2) social inclusion, (3) environmental responsibility, and (4) a wellbeing-oriented rather than growth-driven economy. Special attention is given to the application of this model in rural and peripheral destinations. The conclusion offers the first working definition of susthonomics in tourism and outlines key policy recommendations for integrating this concept into destination development strategies.